Lucy is the Vice President of Marketing at Pfister Energy. She brings over 20 years of experience in both traditional and digital marketing and has built marketing strategies that align with corporate goals, drive innovation and process improvements to grow market share. Her primary responsibilities include brand strategy, channel marketing, strategic development, marketing communications and event planning / promotion.
Prior to joining Pfister Energy, she worked in strategic business development and marketing at several Fortune 500 companies like AvisBudgetGroup, Toys "R" Us and Gerber. A recent notable accomplishment was partnering with Revenue Management, Pricing and Operations to close the gap on promoting high-end inventory for the Avis brand and produced an immediate 20% improvement in conversion rate and over $10 million per month in incremental revenue.